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Simply Saxony

05.02.2014

nextbike has participated in a public tender and now has a great chance to win the bid. So big that nextbike has started a crazy promotion during the so-called "Super Bowl Sunday". Ralf Kalupner, CEO of nextbike: "We thought about how we can make it with as little effort as possible to be perceived well in America. So we took advantage of the huge interest for the American Football - Professional League finals to show how easy and cool our business model, "bicycle rental" works. "Along with the campaign," simply saxony " nextbike had set up bikes in front of the MetLife Stadium in East Rutherford and let the American do a test ride. Several hundred have participated despite the freezing cold and were thrilled. Conclusion: manageable cost, maximum impact.